They advertise world wide celebrations.

 

The So Long Editor:   How did New Year’s Day originate, LL ?

Drop The Ball Cat:   It is a little complicated.   It is first recorded about 4,000 years ago.   Almost every religion, country, people, and culture has their own rituals.   Take your pick.

https://www.britannica.com/topic/New-Year-festival

https://www.almanac.com/content/when-new-years-day

The Washington Monument will begin the celebration of America’s 250th anniversary.

https://www.breitbart.com/politics/2025/12/25/freedom-250-to-launch-americas-semiquincentennial-celebrations-with-new-years-eve-illumination-of-washington-monument/

Laughter provoking moments in 2025.

https://redstate.com/bradslager/2025/12/26/our-risible-year-news-nonsense-media-mirth-and-political-peculiarities-from-the-first-half-of-2025-n2197507

More or less it is a symbol of a new beginning.